Generic Trademarks

We are nearing to the end of the Month of April and ahead of us, the Summer Extravaganza of Facts awaits. So let us wrap up the 2 remaining days with lists of some common Generic Trademarks and the firms that have genericised these Trademarks. On the first day, we will see what exactly a Generic Trademark is and on the second day, we will see a list of Generic Trademarks:

A Generic Trademark is trademark or a brand name that has become colloquial or synonymous with a group of Products or Services. It is also known as a Generecised Trademark or a Property Eponym. A classic example of a Generic Trademark is the household use of the Brand 'Dalda'. A many times, 'Dalda' is referred to as Ghee or has become synonymous wit Ghee, but actually it is a Brand Name that is owned by Bunge Limited. Now, when does a particular Brand Name or a Trademark becomes Generalised? Actually, the whole process takes place slowly but steadily depending upon the popularity of that Brand and the fact that it has acquired substantial market dominance over other products or services in its own class is also taken into considerence. An interesting fact regarding generelisation of trademarks is that when that particular Trademark becomes popularised or generic, it puts its legal protection at risk and the Company's rights in the trademark may be lost.

Tomorrow, we will see about some common Generic Trademarks....