In 2005 the Food Companion International magazine, with support from the Kangaroo Industry Association of Australia, ran a competition hoping to find a name for kangaroo meat.The three-month competition attracted over 2700 entries from 41 nations, and the name australus was decided in December 2005. The name was penned by university professor Steven West, an American about to be naturalized as an Australian citizen. Other finalists for the name included kangarly, maroo, krou, maleen, kuja, roujoe, rooviande, jurru, ozru, marsu, kep, kangasaurus, marsupan, jumpmeat, and MOM (meat of marsupials).
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