Further Exploration of the Factorium

Monday, April 5, 2010

What's Behid the Name? - Company Etymologies

For the next week, (from 5th to 11th April) we are going to see lists which will feature names of Random Companies along with their etymologies (The word company here refers to 'a form of Business Organisation'). Every day from now, names of 10 Random Companies and their etymologies (in a short sentence) will be displayed. The names on the left of your screen are all names of present day companies and to the right, their etymologies and in some cases, additional info about them. This subseries is perfectly related to the main series 'What's Behind the Name'. The list for today is:

1. Accenture: Portmanteau of words 'Accent' and 'Future'. This name was the result of a name finding process as previously, this company was known as Anderson Consulting.

2. Acer: Initially ultitech International, the company changed their name to 'Acer' in 1987. 'Acer' is the Latin word for 'sharp, acute, able and facile'.

3. Adidas: This company is named after its founder Adolf Dassler and is a portmanteau of the two words, 'Adi' and 'Das'. 'Adi' is taken from Adolf and 'Das' from Dassler.

4. AOL: The present name originated from 'America Online'.
'A' from America and 'OL' from Online.

5. Apple: Said to originate from the fruit 'Apple' which was the favourite fruit of Co Founder Steve Jobs.

6. BenQ: Short form of 'Bringing Enjoyment and Quality to life'.

7. BMW: Short form of Bayerische Motoren Werke which translates to Bavarian Motor Factories.

8. Canon: This present day name is derived from he company's first Camera Kwanon, which is the japanese name of the Buddhist Bodhisattva of Mercy.

9. Casio: Named after its founder Kashio Tadao, who had set up the company Kashio Seisakujo as a subcontractor factory.

10. Coca-Cola: This name is derived from the Coca Leaves and Kola Nuts used as flavouring. The 'K' in Kola was changed to C to make the new name look better.

In this subseries, we are going to see the etymologies of about 70 companies in the world alphabetically from A to Z. So its 10 up, 60 more to go. 10 More coming up tomorrow....

No comments:

Post a Comment